Smart Publicity Hounds listen to talk radio and use every chance to promote their product, service, cause or issue on a show—whether it’s national shows like Howard Stern or Sean Hannity or the rinky-dink shows in your own community.
So there I was on Saturday afternoon, driving to the supermarket near my home for a dozen eggs. The radio was tuned to WISN-AM 1130 in Milwaukee, far from a rinky-dink station. Diane Chamness was halfway through her show called “Business Solutions,” which features marketing tips for entrepreneurs.
“When we come back, we’ll spend the remainder of the show taking calls from small business people who have clever names for their businesses,” the host said.
I looked at my watch and still had 25 minutes. So I raced to the store, bought the eggs, flew home, called, and immediately got on the air.
I explained what I do and how I came up with the name The Publicity Hound. Then I carefully worked in a plug for my website without making it sound like a blatant promotion.
“Small business people should make sure their website domain names tie into the name of their company,” I said. “When I decided on the name, I immediately bought the domain names PublicityHound.com and ThePublicityHound.com.”
Then Diane said, “I’m familiar with your business, and I’d love to have you on the show sometime.”
I followed up with an email to her, offering to fill in if any of her guests cancel. She asked if she could book me for March 25 for an hour.
It was as easy as that. Mark your calendars and listen the live feed at 2 PM Eastern Time.
WISN reaches 11 counties in southeastern Wisconsin, and I’d be surprised if the gig didn’t lead to more many more readers for my ezine, “The Publicity Hound’s Tips of the Week,” visits to my website and blog, and maybe even a few requests for speaking engagements. I’ll share the results with you.
A year’s subscription to Talkers magazine, which includes a list of the top 250 talk shows in the February issue, is one of two bonuses you’ll get when you sign up to be included at Expertclick.com. The second bonus is a free mailing of one news release of your choice to the 100 top talk radio hosts, otherwise knows as “the Talkers Heavy Hundred.”
Plus, Publicity Hounds get $100 off but only if they use this link.
If you’re a journalist, you can register to get a free copy of the Yearbook of Experts so you have a variety of experts at your fingertips.
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