Climb the TV publicity ladder, one rung at a time

 

UPDATE ON SEPT. 14, 2012:

We really rocked the “Get On TV” webinar yesterday. Here’s the replay, including what I think is the best part: Step-by-step instructions on how to write a segment proposal. Access the replay here.

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Author and life coach Clint Arthur has done an astonishing 40 TV interviews in less than three years. Check out the video for a sample of snippets.

And he’s convinced that many authors, speakers and experts who are trying to get onto TV doing it all wrong by trying to get booked on big shows like “Fox & Friends” and “Good Morning America” without ever having been in a TV studio.

Big mistake, Arthur says. Here’s why:

• If you have a terrific idea and a great pitch, your chances might disappear into thin air when the guest booker asks, “Can we see video of you on TV?”
   
• You need experience in much smaller markets where you make your really big goofs in front of the camera and learn from them. I  certainly have. And many of those smaller shows won’t ask you about clips from other TV shows before they book you.
   
• The sets on the big national shows are often chaotic. Cameras on wheels zip across the studio. Somebody is distracting you with cue cards. And there’s that annoying teleprompter that makes the host sound near perfect. But you don’t have a teleprompter. You’re on your own. 

Clint Arthur’s 40 TV appearances have been on shows large and small. He used the smaller appearances to practice being interviewed and experiment with different ways to respond to the interviewer’s questions. Most importantly, he climbed the TV publicity ladder one rung at a time, starting on the rinky dink shows and working his way up to national TV talk shows.

You can, too, and he’ll show you how. 

Clint Arthur is teaming up with Daniel Hall to present his tips during the free webinar “Get on Local TV: To Sell More Products & Services, Build a Bigger List & Become a Celebrity.” It’s at 5 p.m. Eastern Time on Thursday, Sept. 13, and you can register here.

You’ll learn how to pitch, how to use local TV appearances to sell anything from books to real estate, how to parlay one media success onto another for a shot at the national shows, and why Arthur is convinced that TV media beats social media every time.

Come with questions!

Update on Sept. 14, 2012