Lesson #88: Create an online media room
I’ve mentioned online media rooms elsewhere in this course, but I’m devoting an entire day to the topic because an online media room is the first thing a journalist will look for after visiting your website.
Having an online media room tells journalists you understand how the media game is played and that you’re trying to make their job easy. The absence of a media room will make a journalist suspect that you aren’t very media-savvy.
Your media room should be accessible from one of the navigational buttons on your homepage. Simply call it “Media Room.” When someone clicks on it, it takes them to a page that lists a variety of things they can find in the room. Those might include:
- Print-quality photos scanned at 300 dots per inch.
- Your one-page bio, or bios of your key executives. (See “Special Report #46: Tips for Rewriting Your Boring Bio.”)
- Facts about your company or nonprofit, or your products and services.
- A list of experts within your organization who they can call on, with contact information.
- A list showing all the media coverage you have received, with links to online articles.
You can include many other things in a media room, but these are the basics. Some people also call their media rooms “Media Kits” or “Press Kits” and that’s acceptable, too.
You can learn more about media rooms or media kits here:
- An hour-long interview I did with Drew Gerber of Presskit 24/7
- Special Report #8: Media Kits on a Shoestring–How to Create Them without Spending a Bundle
- Electronic Media Kits:How to Create Them, Deliver Them and See Instant Results (A great resource for authors, speakers and experts)
Opportunity #88: Workshop you are attending
Write a press release when you attend a workshop. If it’s for your professional development, you can send it to your trade magazine or to the local business journal.
Tomorrow: How to make the most of this course
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