Post to Craigslist

 

Lesson #83: Post to Craigslist

Craigslist is a giant community bulletin board, an almost entirely free classified ad service where you can buy, sell or give away just about anything. It’s also a place where you can post your press releases.

Started in the late 1990s by Craig Newmark, it began as a list only for San Francisco. But it became so popular that it’s turned into more than 190 separate lists for people in all 50 states in the United States and more than 30 other countries. The more than 80 discussion forums are devoted to a wide variety of topics.

More than 10 million people use Craigslist each month, so you never know who might be reading your press release. No one edits your posts. You can’t post identical messages to more than one city or category, but you can rewrite posts from one list to the next. You can even include photos.

You have two options with Craigslist:

• Post the press release exactly as you’ve written it to the appropriate Craigslist category.
  

• Post a chatty message about the topic of your press release, then link to the release.

Nancy Mills, who has had fantastic response by posting her press releases and messages to Craigslist, prefers the chatty approach because it sounds more personal. She was my guest during a teleseminar I conducted called “How to Use Craigslist as a Global Publicity Tool.” And she shared helpful tips on how to use the list to promote any product, service, cause or issue–and save money you’d otherwise spend on expensive newspaper classified ads.  

Opportunity #83:  TV show appearance

If you’re appearing on a local or national TV show, write a press release about it, and be sure to explain when the program airs. Not getting the TV coverage you deserve? Connie Dieken, at left, a former TV talk show host, says it could be that you aren’t offering compelling pitches. Or perhaps you’ve been a guest on a talk show, but you bombed because you were boring. “How to be a TV Talk Show Host’s Dream Date” includes her best tips on how to be a fabulous guest, and be invited back.

Tomorrow: Don’t forget this obvious group

Need help with publicity?
The Publicity Hound’s Resources List includes products and vendors that can help with many aspects of your publicity campaign. You’ll find press release distribution services, publicists, audio experts, ghostwriters and more.

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