Let anyone “subscribe” to your press releases via RSS feeds

 

Lesson #79:  Let anyone “subscribe” to your press releases via RSS feeds

RSS stands for Really Simple Syndication.

It’s a delivery system that lets you “syndicate” news and other web content, including your press releases. You could think of RSS as your own personal wire service.

Offering an RSS feed at your website is an excellent way to “push” your message out to anyone who wants to subscribe to it. Here’s how it works. Ask your techie to set up an RSS feed at your website and decide exactly what you want to offer through the feed. You might want to offer, for example, free articles, information on new products and services, and press releases.

When visitors come to your website and like what they see, they simply subscribe to your RSS feed. Then whenever you add any content to your site, it is delivered to subscribers as long as they have RSS readers. Readers can be downloaded for free from numerous places on the Internet. 

That’s the simple explanation, and it’s not important that you understand all the intricacies of how the whole thing works. The reason this is a powerful tool in your publicity campaign is because reporters and consumers can subscribe to the feed.

Also, RSS bypasses email. That means the person who subscribes to your feed is guaranteed of receiving your information. It can’t get filtered out by spam filters.   

To learn more about RSS, read this excellent article.

 
Opportunity #79: Tours of your company

Are schoolchildren, other business people, or the public touring your company? If so, write a press release. And don’t forget to call your local newspapers and let them know if you’ll be giving any special demonstrations for the tour groups. You might be able to convince a newspaper photographer to visit, take a photo of the tour and print it, even if a reporter doesn’t cover the event.

My ebook “How to Use Photos & Graphics in Your Publicity Campaign” recommends calling the photo desk at newspapers. Often, photographers are under tremendous pressure to come up with photos that are not assigned by editors. You might have better luck with the photo desk than with any other section of the paper.     

 
Tomorrow:  How to organize your press releases 

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