Lesson #75: Vertical market press release distribution services
If you want to distribute your press release only to media and others in a specific industry, or to specific types of audiences, take advantage of the many press release distribution services for vertical markets.
Here are just a few examples:
Religion Press Release Services
CSRWire.com
The newswire of corporate social responsibility
Hispanic PR Wire
EnergyIndustry.Net™
Specializes in press releases for the energy industry.
E-Wire
Distributes environmental news
LawFuel.com
Distributes press releases for the legal industry and organizations such as the U.S. Internal Revenue Service, U.S. Securities & Exchange Commission and the U.S. Justice Department.
Curious about whether there’s a press release distribution service specifically for your industry? Someone at your trade association might know. Or do a search for [press release distribution service] + [(your industry)] and see what you can find.
Opportunity #75: Special reports
Write a special report–a short report on a very specific topic, and then provide lots of in-depth information. Sell it or give it away, and write a press release about it. I’ve written 50 special reports on topics “an inch wide” and with content “a mile deep.” In fact, so many people have asked me how I write and market my reports that I finally wrote “Special Report #20: How to Write and Market Profitable Special Reports.” It provides complete instructions you can follow today, and you can have your report ready to sell or give away by tomorrow.
Tomorrow: Free press release distribution services
Need help with publicity?
The Publicity Hound’s Resources List includes products and vendors that can help with many aspects of your publicity campaign. You’ll find press release distribution services, publicists, audio experts, ghostwriters and more.
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