Lesson #74: The best press release distribution service if you want to send dozens of press releases a year
Now that you don’t need a “legitimate” reason to write a press release, you can write dozens of them a year, post them online, then watch your website traffic and sales soar.
But how do you get around the problem of those “per release” charges if you want to send lots of releases through a press release distribution service?
Expertclick.com is the best alternative for authors, speakers, consultants and experts on any topic. A membership includes:
- 52 News Releases at NewsReleaseWire.com per year, with the ability to add audio and video clips to your releases.
- Your releases syndicated to Google News and Lexis-Nexis and the headlines emailed to 12,000 plus journalists.
- Your listing in the printed 2007 Yearbook of Experts®
- A Year’s profile at ExpertClick.com, with a link to your website, four graphics, and up to 1,000 words on-line.
- Cross indexing on up to 18 topics to other experts, in-print & on-line
- The printed Media Contact BlueBook with CD and online database.
- Questions from InterviewNet.com
- An interactive journalist question system.
- Search Engine Optimization and newsletter
- Member Handbook mailed by Priority Mail as soon as you join
P.S. Kathy Huston, editor of Advantages magazine, emailed me two days ago and said she found me in the Expertclick.com database. She interviewed me for an article on blogging. That’s another advantage of the service. Your profile is added to the database that’s regularly searched by journalists.
Opportunity #74: Special events
Any type of special event deserves a press release–and lots more publicity. In fact, you should be able to get fabulous publicity before your event, the day of the event, and afterward, but only if you give the media exactly what they want to serve the needs of their individual audiences.
“How to Plan & Promote Sizzling Special Events,” available as an ebook or on 6 audio CDs, shows event planners everything they need to know to attract crowds–and the media. The CDs or electronic transcript come with a list of 15 can’t-do-without checklists so you don’t miss a detail.
Tomorrow: Vertical market press release distribution
services
Need help with publicity?
The Publicity Hound’s Resources List includes products and vendors that can help with many aspects of your publicity campaign. You’ll find press release distribution services, publicists, audio experts, ghostwriters and more.
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