It’s only June, and smart Publicity Hounds should be pitching– right now–the many consumer magazines, wire services and other media that will be featuring holiday gift guides or special holiday features.
Many national magazines, for example, work six months in advance. That means that while you’re reading this, editors are sifting through their files looking for press releases and photos of products that would make great gifts this holiday season.
I know. It seems almost obnoxious to be thinking of December just as summer is getting into full swing. But that’s what savvy PR people are doing.
They’re identifying consumer media, from general interest newspapers like USA Today to niche publications like Vegetarian Times or PC World, searching for the best home for news about their holiday-related product or service.
The Gift List already has done all the heavy lifting for you. Their researchers speak directly with each media outlet to get detailed data you can’t find anywhere else: story themes, product features, deadlines, submission preferences, photography requirements, cross references, and more.
Their media lists deliver contacts for U.S. and Canadian magazines, newspapers, television, newswires and radio, as well as original content for the Internet.
Read the glowing testimonials from happy PR people at the Gift List website at http://snipurl.com/GiftListMedia. Then take a 24- hour no-cost, no obligation test drive.
Share Your Two Cents