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Social media time-saver: Turn a LinkedIn Q&A into a video

Stop spending precious time creating original content for all your social media sites. 
             
Here’s a valuable shortcut—a quick way to use expertise you’ve already shared with somebody, and turn it into a video.  
    
Several months ago, on LinkedIn, I answered a question about all the ways an author could use Twitter to promote a book. I copied and pasted my bulleted list and turned it into a post for this blog: Social networking ROI: A testimonial more valuable than an ad.
           
Then I took that list, pared it down, and bought some stock photos. I combined the photos with text to create a video, using Animoto, a program I love that turns your still photos and text into slick videos. I’ve written about Animoto here.
      
Here’s my Animoto video on how to use Twitter to market your book:
     


Next, I’ll take the video and post it to my YouTube channel. Then I’ll share it with my Facebook Fans. Failing to create Fan Pages on Facebook, by the way, is a major missed opportunity, because Fan Pages are the only place Facebook allows you to promote. You can also have an unlimited number of Fans. Read about other missed opportunities on Facebook. 

And then I’ll tweet about it, leading my Twitter followers to this blog.

There are countless other ways to recycle content, but you get the idea.  If you’re writing a string of tweets about a particular topic, can they be turned into article for EzineArticles.com? Can that article then be turned into a video?

When you find yourself creating content for social media sites, stop and ask yourself: How many ways you can milk the cow that’s already in the barn?  





by Joan Stewart on July 31, 2009

Filed Under: LinkedIn Tagged With: video

Reader Interactions

Comments

  1. natural relief says

    August 3, 2009 at 4:01 am

    Intesting and a wake up call for webmaster to promote their website. I love this sentence “how many ways you can milk the cow that’s already in the barn?” Loved it.

    I’ve see people writing numerous articles and submit to EZ daily. It’s a hard to twist the same article and submit to EZ daily. I love the way you market your products by going over to facebook fans, turn the articles into video and submit to video site. Have learned a lession. Thanks.

    Reply
  2. pgarcia says

    August 4, 2009 at 10:33 am

    I think there are too much information about how to get more followers in Twitter but I haven’t found something good about how to monetize those followers. Otherwise, form a business perspective, it is not worth while. Any ideas on a good guide?

    Reply
    • Joan says

      August 7, 2009 at 6:07 pm

      If you stick with it, and you share helpful information that peoplke want and need, you can monetize Twitter, but it takes time.

      You must first attract the right followers and then give people time to know, like and trust you. Warren Whitlock gae fabulous tips when he was my guest on two teleseminars last summer on “How to Use Twitter to Amass an Army of Followers, Customers & Valuable Contacts–and Promote.” You can learn more about it at http://publicityhound.com/publicity-products/marketing-tapes/twitter.htm

      Reply
  3. Rochelle @ Sexy Nurse Costumes says

    August 10, 2009 at 6:39 am

    Hey,

    Great tips. You can also use a service called TubeMogul to syndicate this video and automatically submit it to your video sites. Will bring in more traffic and get the word out there!

    Thanks for the post!

    Reply
  4. Aidan @ Internet Marketing Strategies says

    August 10, 2009 at 6:41 am

    Once you make the videos and send them out you bookmark them to a wide range of Web 2 sites using a free service called onlywire. I use it all the time as its fast and effective. There´s another service available called Social Marker which is also effective.
    Cant wait to try Animoto, your video looks great!

    Reply
  5. Law @ InsuranceQuotePro.com says

    August 12, 2009 at 2:40 pm

    Animoto is a great service and helps make any video more professional… You are right on about recycling content!

    Reply
  6. Kelly from Nurse Costumes says

    October 7, 2009 at 3:37 pm

    Wow, what a great post with so much information. I have to admit that I’m fairly new to online marketing, but I do appreciate the tips and have bookmarked this site to come back and reread everything. I also write horror fiction (self-published my first book in 2000) and I certainly didn’t have all things things available to me at that time. Thanks again for all the info. You rock!!!

    Reply
  7. Terri Altman says

    October 16, 2009 at 11:10 am

    I’ve used Animoto before and I think it is a great service. It makes creating videos fast and easy. Syndicating your content by turning them into videos is pure genius. Thanks!

    Reply
  8. Darvin @ Discount Yoga Mats says

    November 7, 2009 at 10:20 pm

    I actually never knew about the Facebook Fans page. This is probably because to date, I’ve avoided jumping on the Facebook bandwagon. I always saw Facebook as a lot of work for very little retunr, but perhaps I will give it a second look!

    Thanks for the information.

    Reply
  9. Darvin @ Discount Yoga Mats says

    November 18, 2009 at 10:07 am

    Thanks to you, I am now an official member of the Facebook community. Now I just have to spend some time figuring out the best way to maximize the potential of my Fans page.

    Reply
  10. Jessica Tinnitus Relief Gal says

    August 16, 2010 at 12:04 pm

    Excellent post. I have been on LinkedIn for a year and find it effective networking. I am now moving into videos.

    Reply

Trackbacks

  1. LinkedIn Status Updates Straight from Twitter - Upright Communications says:
    November 18, 2009 at 2:22 am

    […] Let us know how you plan to use this new LinkedIn feature!  Just starting to use this feature ourselves, we already recommend it to clients looking to streamline social media effectiveness.  For managers looking to quickly ‘hit’ all social media channels with one quarterly piece, see one great strategy from “The Publicity Hound.” […]

    Reply

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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