By Joan Stewart
Don’t just create a Facebook Fan Page, and then forget about all the ways you can promote it offline.
Here’s a cool marketing tool that costs little and can attract fans in droves.
It’s a simple Facebook banner that you can hang outside your restaurant, storefront, near the entrance to your park or museum, or wherever your target market gathers. I saw the one shown here outside VanPatten Woods, part of the Lake County Forest Preserve in Sterling Lake, Ill., over the weekend as I was driving by.
Kara Martin, marketing specialist with the Forest Preserve, told me they printed Twitter and Facebook banners in their in-house print shop and display them, one at a time, outside golf courses and other facilities within the preserve.
“We just replaced the Twitter banner with the Facebook banner this summer,” she said.
The Facebook banner tells people how to get onto their Facebook page. Notice the small “/LCFPD” printed at the bottom.
“When we displayed the Facebook banner, we saw the number of fans on your Fan Page shoot up.”
You can probably have one of these banners printed fairly inexpensively at your local print shop. When you’re done, think of other ways you can promote your social media presence online and offline. See 11 Ways to Avoid Missed Opportunites with Facebook.
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