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Pitch the Religion News Service for publicity on religion, spirituality topics

If you have a story idea about values, religion, spirituality or philanthropy, consider pitching it to reporters at the Religion News Service, owned by Newhouse News Service.

The news service has more than 100 secular clients, including The New York Times, Los Angeles Times, Wall Street Journal, Washington Post, Chicago Tribune, U.S. News & World Report, Time and Newsweek magazines, National Public Radio and ABC World News. In addition, RNS has more than 200 religious clients, ranging from the Catholic Register to Christianity Today and the nation’s leading Jewish weeklies.

If you’re an expert spokesperson who will be interviewed by the religious or secular press, know how to be the type of source the media return to again and again. ” Media coach Al Rothstein, who was my guest during a telephone seminar a few years years ago called “How to be an Expert Spokesperson the Media Love,” says one of the key differences between a spokesperson and an expert spokesperson is that the expert spokesperson isn’t afraid to make predictions. In other words, a spokesperson is simply the messenger who knows how to deliver the message in a way the media want to receive it. An expert spokesperson is not only a good messenger, but the media can tap into expert’s brain.

by Joan Stewart on October 7, 2005

Filed Under: Publicity Blog Tagged With: Pitching, Target Market

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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