I heard a really fun morning drive-time radio interview with Bob Dorigo Jones on a Milwaukee radio station.
He’s the author of the new book “Remove Child Before Folding: The 101 Stupidest, Silliest and Wackiest Warning Labels Ever.” It reminded me to remind you that fun contests are almost guaranteed to generate publicity.
Bob is also president of the Michigan Lawsuit Abuse Watch, a group that calls attention to the way frivolous product liability lawsuits have created a need for common-sense warnings on products. Each year, the group sponsors the Wacky Warning Label Contest, the inspiration for Bob’s new book. (The title is actually one of the winning warning labels in the early years of the contest.) The grand prize winner receives $500 and a copy of the book.
I called Bob yesterday morning and asked him how much publicity the book has generated. He told me was a guest on about 25 radio shows within the last three weeks, including four interviews on the BBC.
“Fox & Friends” invited him on the show, and was also scheduled to be on the “Today” show. But he was bumped when the show interviewed Donald Trump instead.
Even so, that’s a very impressive publicity campaign.
By the way, Bob Wilkinson of Northville, Michigan won the $500 grand prize for 2006 for submitting this label he found on the side of a washing machine: “Do not put any person in this washer.”
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