• Skip to main content
  • Skip to primary sidebar

Publicity Hound Archives

Revlon ties contest to ‘lipstick on a pig’ controversy

4 lipstick tipsMost of us may forget the “lipstick on a pig” controversy by next week.

But I’m betting the word lipstick will be front and center on the stump, straight through to the election and possibly beyond. As soon as the news about Barack Obama’s lipstick comment broke yesterday, the media went nuts.

Race Taylor, a deejay for WPLJ-FM 95.5 in New York City during afternoon drive time, turned it into a contest. He challenged listeners with three words and asked them to guess what he was referring to—words like raisin, petal and wine.  

They’re lipstick colors, of course, and Taylor gave credit to Revlon ColorStay. I suspect Revlon called the station and suggested the contest. That’s a great example of piggybacking onto a sizzling hot topic. Morning and afternoon drive-time shows LOVE fun stuff like this. (See “How to Get Onto Drive-time Radio Shows.”)

Thanks to Pamela J. Principe-Golgolab of PNA Associates Inc.,  a PR and marketing firm in Chester, N.J. for tipping us off to this one.

by Joan Stewart on September 10, 2008

Filed Under: Public Relations Tagged With: Contests, Marketing, Promotions, Publicity Stunt

Reader Interactions

Trackbacks

  1. How do you publicize a national contest? - Copywriters Board says:
    September 18, 2008 at 11:28 am

    […] publicize a national contest? – Today, 12:28 PM Study contests which are publicity worthy. Revlon ties contest to ‘lipstick on a pig’ controversy You can put a local angle into a national campaign in a variety of ways. American Idol does […]

    Reply
  2. trainingo2.net says:
    February 20, 2009 at 1:05 am

    Publicity Hunt…

    Product information, product publicity and product reviews. Find the blogs that provides with plethora of information regarding different products. The website is great source of free publication, publicity tips and public relation tips for the publish…

    Reply
  3. pligg.com says:
    March 4, 2009 at 12:33 pm

    Publicity Hunt- Tips, Tricks & Tools for Free Publicity…

    Product information, product publicity and product reviews. Find the blogs that provides with plethora of information regarding different products. The website is great source of free publication, publicity tips and public relation tips for the publish…

    Reply
  4. pligg.com says:
    March 5, 2009 at 1:27 am

    Publicity Hunt…

    Product information, product publicity and product reviews. Find the blogs that provides with plethora of information regarding different products. The website is great source of free publication, publicity tips and public relation tips for the publish…

    Reply
  5. Gyach.com Simple Bookmarking says:
    March 5, 2009 at 1:59 am

    Publicity Hunt…

    Product information, product publicity and product reviews. Find the blogs that provides with plethora of information regarding different products. The website is great source of free publication, publicity tips and public relation tips for the publish…

    Reply
  6. UpVote on Funmit.com says:
    March 13, 2009 at 2:16 am

    Publicity Hunt…

    Product information, product publicity and product reviews. Find the blogs that provides with plethora of information regarding different products. The website is great source of free publication, publicity tips and public relation tips for the publish…

    Reply

Share Your Two Cents Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

Archives

  • 89 Press Release Tips
  • Author Email Bootcamp
  • Blogging
  • Content Creation
  • Facebook
  • LinkedIn
  • Off Topic
  • Online Marketing
  • Print Media
  • Public Relations
  • Publicity Blog
  • Publicity Tips
  • Small Business Marketing
  • Social Media
  • TV & Radio
  • Twitter
  • Uncategorized

© Copyright Jack Alltrade & Associates 2025 · Purely Supplemental™ is a trademark of Jack Alltrade & Associates