Here’s another idea I suggested when I spoke on Saturday in Pittsburgh.
Linda Roundtree, owner of Custom Chocolate Creations in suburban Pittsburgh, was in the audience. She can imprint someone’s photo or logo on a piece of chocolate, like the one you see at her website at http://tinyurl.com/2u8m7v
On Saturday, she brought one piece of chocolate imprinted with the National Speakers Association logo for every person in the audience.
That got me thinking. What if Linda is trying to attract the attention of a local reporter? What if she were to find a photo of that reporter, imprint it on a piece of chocolate and send it to the reporter along with a pitch?
How many of you Hounds think the reporter would call her back and ask for an interview?
I told the several professional organizers in the audience that they should call reporters with whom they want to establish a relationships (most reporters have messy desks) and offer to organize their desks.
Any time you can get a reporter directly involved in your story, you’ll usually end up with a better story. “Special Report #42: Tips for Letting Reporters Experience Your Story, Not Just Write About It” gives you lots of great suggestions on how to create a memorable experience for the media so they experience your story, not just cover it. It includes tips on how to involve reporters who you want to write about a new product or service, or a special event.
It’s $10, and you can order it at http://tinyurl.com/6uz9g
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