Company PR departments spend hours—entire days even—poring over a press release, picking apart every paragraph and sentence—and then waiting for multiple layers of approval before it goes live.
Everyone puts their stamp of approval on the document that includes words and phrases THEY like. If only the readers were that receptive.
The next time you write a press release, or copy for marketing materials, or your CEO’s next speech, don’t guess about whether the message will resonate. Know exactly which words and phrases drive persuasive communications.
Word wizard Dr. Frank Luntz will discuss “Words That Work in the Press, Politics & Public Relations” during an audio teleconference at 1 p.m. Eastern Time on Tuesday, May 4, hosted by Bulldog Reporter. Registration is $99 per person. You can lean more and register here.
If Luntz looks familiar, it’s probably because he’s been a guest on almost every talk show in America, including Meet the Press, Nightline, The Today Show, Charlie Rose, The Jim Lehrer News Hour, The O’Reilly Factor, Tavis Smiley, Montel Williams, and Hardball. He also served as a consultant to the award-winning NBC hit show “The West Wing.”
The “Instant Response” focus group technique Luntz pioneered, in which focus group respondents “dial” their approval or disapproval on hand-held gadgets, has been profiled on 60 Minutes, Good Morning America (on Election Day 2008) and on the award-winning PBS show Frontline.
His focus groups have become so influential that presidential candidate Barack Obama had this to say following the PBS presidential debate, “When Frank Luntz invites you to talk to his focus group, you talk to his focus group.”
During next Tuesday’s call, you’ll learn how to grab your audiences’ attention and, ultimately, influence their behavior. You’ll also discover how to maximize what Luntz e calls “ROL” (return on language) in areas ranging from corporate reputation and employee satisfaction to product development and media relations.
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