If you work in the PR industry and you’re fishing for new clients, here’s a clever way to hook ’em.
Choose a company that you’re dying to work with. Then keep your eyes open for coverage their competitors are getting. When you see a story written about a competitor, clip it and send it along with a post-it note to one of the key decision-makers at the company you want to work for. The note can say something like, “Thought you’d be interested in this.” Sign the note and include your business card.
Do it again, then again. After you’ve sent two or three articles to the same person, follow up with a phone call. I’m betting that you get a return phone call, and maybe even a contract.
A Publicity Hound shared that tip recently during the teleseminar I hosted titled “24 Ways to Attract Clients to Your PR Practice.” PR pro Marcia Yudkin joined me in discussing 24 ways to bring more business through the door. We’ve both used many of the ideas ourselves, and we both have found two ideas that work particularly well.