Dog Tweets—How to handle rejection from journalists when doing PR

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

When a journalist says “no” to your story idea, here are 5 things to do, and 2 things to never do. 
Pitch it to someone else whose audience needs to hear what you’re offering.

Pros & cons of free publicity in newspapers and magazines.  
If you know the advantages and disadvantages of each, long before the campaign begins, you’ll be in a much better position to schedule your pitches in enough time for certain media to cover your story.

Half of Facebook fans prefer a brand’s pages instead of the company website. 
A new study by Lab42 revealed that 50% of Facebook fans prefer a brand’s Facebook page over it’s website.

Why are we still writing press releases? Here’s why. 
Perhaps, most importantly, both an issue and a crisis require a thoughtful and proactive communications strategy.

Flo, the red-head in Progressive commercials, shows why you should review yr avatar during a crisis. 
Should a company in crisis consider reviewing and replacing its avatar to ensure that their words are aligned with their visual message?

5 ways to use Vine, Twitter’s photo-sharing service, for PR and marketing.
Users love the ease of use of what could be an app CNN says “may change Twitter” as we know it.

Twitter turns over info about its users to governments around the world, when asked, 7 out of 10 times.
Twitter offers plenty of detail about the number of times government agencies around the world have asked for information on users — and how often it complied.

6 ways to use a #Google+ hangout. 
Google+ is not yet a Facebook killer, but it has posted some impressive growth numbers and is slowly emerging as a formidable social network alternative. 

Is traffic coming from social media converting to sales? See Tip #2 on how measure this. 
Set up conversions as goals inside Google Analytics and simply measure the source of your conversions.

YouTube will start charging for premium content and wants your ideas. 
YouTube is asking media companies that have already gained large a YouTube following — like Machinima, Maker Studios and Fullscreen — to submit ideas for paid channels that would cost “somewhere between $1 and $5 a month.”