Crisis manager Jonathan Bernstein, one of the very best in the business, has been teaching companies how to get out of trouble—or stay out of it—for more than 20 years.
Today, he’s dealing with the most unusual crisis he’s ever seen. In an email message this afternoon to subscribers of his electronic newsletter, he writes:
“I am probably, fairly soon, going to take you right into the middle of (it), because we’re planning to launch an aggressive Internet-centered public relations campaign in an attempt to influence the public in my client’s favor. This is not a matter in the public eye at this time—rather, the client and I have concluded that justice will not be served by the legal system unless the court of public opinion INSISTS that the legal system stop ignoring certain facts.”
Watching a crisis like this unfold can keep you from making dumb mistakes when your own organization is in the eye of the hurricane.
I’ll keep you posted about what Jonathan is doing. In the meantime, sign up for his excellent “Crisis Manager” ezine and you, too, can receive updates.
If his name sounds familiar, it could be that you’ve heard me talk about the super interview I conducted with him a few years ago on “How to Keep the Media Wolves at Bay.” It included his best tips on dealing with the media wolves so they don’t eat you alive.
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