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Celebrity endorsements

OK, so it isn’t exactly free publicity. But I think its intriguing that an entire industry is being built around getting people’s product in front of celebrities like Oprah and Paris Hilton.

In an article titled “Oprah’s Golden Gut,” Fortune Small Business explains how you, too, can get your products, fromfabric belts to robotic vacuum cleaners, into the hands of the celebs.

by Joan Stewart on April 6, 2005

Filed Under: Public Relations Tagged With: Marketing

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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