If you’re pitching business news, you probably know lots of the big-name journalists who work for top-tier publications like the Wall Street Journal and Forbes.
You may not be familiar, however, with some of the up-and-coming writers who are really making a name for themselves in business journalism.
I harp constantly about researching journalists before you pitch. Read their articles. Check to see if they blog. Try to find their bios. When you find one you think you will eventually pitch, set up a Google Alert for their name so y ou know what they’re writing as soon as they write it. Following those tips will give you valuable clues about their backgrounds, interests and beats they cover.
TJFR Group/News Bios, the company that sells bios of working journalists, just chose this year’s “30 Under 30” recipients of its Journalists of Distinction awards—30 journalists under the age of 30. It would be worth your time to check out the list, and determine which ones to add to your media contacts database.
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