Whole Foods magazine will feature only its own products

If your product is for sale at Whole Foods Market, go ahead and pitch a story idea to the editor of Whole Foods magazine.

But don’t waste your time pitching if your product isn’t sold there or if you think a story in the magazine can help get your product onto store shelves.

That’s the advice from editor Jerry Shaver, editor in chief, in this article in The Navigator newsletter.  

Readers tend to be women Baby Boomers, well-educated, who care about their own health and the health of the world around them.

To attract these readers, the magazine features regular articles on dietary supplements, personal care, kids, pets, seasonal produce, recipes and green living.