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MarketBeat in Wall Street Journal a great landing spot for a CEO or business blogger

If you’re dying to get your boss into the Wall Street Journal, add David A. Gaffen, who writes the WSJ’s online news column MarketBeat, to your media list.

Getting Quoted, which tracks who the media are citing as sources, says Gaffen quoted 87 different sources, some of them multiple times, in the first 10 days after it was launched on Feb. 27.

The column is a cross between a blog and a newswire and analyzes the financial markets. Since other print and online reporters for the Journal contribute regular items, you never know what you’ll find. Content comes from analysts’ reports, speeches and even business blogs. 

Check out the chart that gives a breakdown of which sources were named and how many times.

 

by Joan Stewart on April 6, 2006

Filed Under: Print Media Tagged With: media leads

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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