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How to pitch to USA Today’s technology columnist

Kevin Maney, USA Today’s technology writer and tech columnist, doesn’t cover daily breaking news, individual product pieces, product announcements or product reviews, unless “they are mind-blowing.”

But he wants PR people to let him know about up-and-coming technology that is just coming out of labs and factories, as well as tech trends in other countries. He also writes feature stories about the people behind the technology, the inventors.

Read this article on how to pitch him, courtesy of PR Newswire.

by Joan Stewart on June 23, 2005

Filed Under: Print Media Tagged With: media leads, Pitching

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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