The Gift List, the fee-based service that provides leads on media outlets planning special coverage of things that make great gifts, will now write your news releases and distribute them to the media.
That means people who sell various products and services no longer have to spend time tracking down special sections where their product would be a good fit, then search for somebody to write the news release, then search for somebody else to distribute it.
The company is also expanding its domestic database to include additional media lists for Canada and the Internet.
The Gift List for Holiday is a comprehensive resource researching national and regional magazines, daily newspapers, news syndicates, wire services, national network television, cable and syndicated television, and national radio media outlets.
“With online shopping, the Canadian market is a rapidly growing source of new customers for our domestic subscribers,” says Amy Bates Stumpf, president and CEO of The Gift List. “We knew we had to develop a resource to help our subscribers capture the attention of this audience.”
Gift List leads offer very specific contact information, accurate deadlines and hints for successful pitching to each contact. The company interviews each media contact on the list to see exactly what types of products and services they want.
The service also provides product photography.
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