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Pitch the Wire Services

One of the best ways to get your story into dozens, perhaps even hundreds of newspapers across the U.S.–all at the same time–is to pitch one of the wire services.

The Associated Press, the world’s largest news agency, is a great place to start. The AP is a cooperative owned by its contributing newspapers, radio and television stations. The media outlets contribute stories to the AP and use material written by its staffers.

I’m betting that AP reporters are among the most overlooked journalists.

They love getting scoops, too. And because AP has its own state bureaus as well as a national bureau, offering a scoop could mean that the AP covers your story and sends it to all media in your state, or throughout the U.S.

Authors, if you want to learn an incredibly simple strategy for scoring an Associated Press story about you, don’t miss Steve Harrison’s teleseminar, “Seven Things You Absolutely Must Know to Get Publicity in Major Magazines and Newspapers,” tomorrow, February 13.

On this 90-minute call, you’ll hear from writers and editors who do stories for top magazines, including Woman’s Day, Woman’s World and Inc. Magazine, as well as authors who will share how they got coverage in major publications.

Register for the free call at http://www.getmajorpress.com/call10011

by Joan Stewart on February 13, 2008

Filed Under: Publicity Blog Tagged With: Media Relations, Pitching

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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