OverTime Magazine, the business and lifestyle guide for professional athletes, needs sources to write or contribute to a story tentatively titled “Thirteen Ways to Simplify Your Life in 2007.” Think of this as a “Don’t Stress the Small Stuff” for athletes. “We’re looking for writers, authors, experts in mental health, and especially people who work with professional athletes and understand their struggles, etc.” If you have written on the subject and we can run an excerpt from your book, or, if you are a writer or a publicist with a database full of these types of contacts, email your pitches by October 6 to Mark.
Publicists whose clients are targeting the wealthy should add this magazine to their media database. But take a tip from Raleigh Pinskey, who was my guest last year during a teleseminar called “How to Create the Perfect 30-second Pitch.” Make sure you target like a laser beam and that your story speaks directly to athletes, not wealthy people in general.