• Skip to main content
  • Skip to primary sidebar

Publicity Hound Archives

Which is more powerful: Online or offline publicity?

Publicity via SquidooWhich would you rather have? A guest appearance on “Oprah”? Or a post about your expertise, product or service written by the most influential blogger in your industry?

Take your pick again: A story in the New York Times? Or an influential blogger writing about you with 100 other bloggers linking to that blog post?

Depending on what you’re promoting, it’s difficult to choose. But I’ve raised the question on my Squidoo lens, and I’m hoping Publicity Hounds will take a minute to respond.    

Here’s the question:

If you had to devote time and money to either online publicity or offline publicity, which would you choose? And why?

Responding, by the way, gives you a chance to discuss your own best publicity hit and what it’s done for you. You can refer to your book, product, service or your expertise—more publicity for you.

Tell other Publicity Hounds what you think, and line up side-by-side with others who might disagree with you. Visit my “How to Get Publicity” lens and weigh in.

This feature is called the “Duel,” one of several ways you can present information at your Squidoo lens. It’s great for discussing controversial topics, building community and encouraging visitors.   

by Joan Stewart on April 27, 2008

Filed Under: Online Marketing Tagged With: Marketing, Social Media Productivity

Reader Interactions

Share Your Two Cents Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

Archives

  • 89 Press Release Tips
  • Author Email Bootcamp
  • Blogging
  • Content Creation
  • Facebook
  • LinkedIn
  • Off Topic
  • Online Marketing
  • Print Media
  • Public Relations
  • Publicity
  • Publicity Blog
  • Publicity Tips
  • Small Business Marketing
  • Social Media
  • TV & Radio
  • Twitter
  • Uncategorized

© Copyright Jack Alltrade & Associates 2025 · Purely Supplemental™ is a trademark of Jack Alltrade & Associates