If you’re working on a political campaign this year, or vowing to get involved in the 2008 presidential election, download a free copy of the ebook Online Politics 101: The Tools and Tactics of Online Advocacy.
Written by Colin Delany, editor in chief of epolitics.com, the free 44-page handbook shows how to promote candidates, shape public opinion, motivate supporters and raise money.
The book recommends that various online activities such as blogging, viral marketing and text messaging should be used in combination with websites such as MySpace and YouTube and tied tightly together with each other and with a campaign’s offline organizing. The ebook lays out several essential rules for online politics and focuses on which methods work best in different settings and why.
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