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Does your “Contact Me” page say “Go Away”?

‘The problem with most “Contact Me” pages is that they’re hard to find and uninspiring.

Ideally, your contact information should be in an easy-to-find location on your homepage. Many people bury it a layer or two into the website.   

My heart sinks when I want to contact someone, go onto their “Contact Me” page and can’t find a phone number. All I see is one of those annoying email forms that I must complete. Most times, no one responds.

And then there’s Scott Ginsberg, aka The Nametag Guy.

I found his site a few weeks ago when I was doing research for the webinar 60+ Places Offline to Promote Your Product, Service, Cause, Issue or Event to Build the Buzz & Encourage Others to Promote for You. Promoting your book or product by writing a short blurb about it on your nametag at a convention or training session is one way to attract attention. When I Googled “nametag,” I ended up at his site.  

Scott, an author and speaker, has been wearing a nametag 24/7 for the last several years, as a way to encourage people to start talking to him. Even when he’s at the beach, he wears a nametag. It’s tatooed on his chest. 

His Contact Me page is so inviting, you can’t help but want to talk to him:

Contact Me page for Scott Ginsberg

I love the sentence “I am available and at your service.” And he’s given you nine options for connecting with him!

Pretend you’re a journalist and want to interview someone on the topic of networking. You arrive at his website and see this. How eager would you be to contact him?

Now, go to your own website and compare your contact information with his.

What will you be doing differently now that you’ve seen this? Can you think of anything else you can add to a “Contact Me” page? 

 

by Joan Stewart on December 7, 2010

Filed Under: Online Marketing Tagged With: Marketing

Reader Interactions

Comments

  1. Rebecca says

    December 7, 2010 at 11:38 am

    Joan, I love “nametag guy’s” contact me page and thanks for sharing it. It really does break out of the mold and give me ideas for my own site. thanks

    Reply
  2. Phyllis Zimbler Miller says

    December 7, 2010 at 7:46 pm

    Joan —

    Our contact info is on our ABOUT US page, which is a top nav button at http://www.MillerMosaicPowerMarketing.com

    And our contact info is also on every page of our WordPress website thanks to utilizing a right-hand sidebar with this information.

    Phyllis Zimbler Miller
    http://twitter.com/ZimblerMiller

    Reply
  3. Marcia Yudkin says

    December 8, 2010 at 6:45 am

    Joan, I could not agree more how off-putting it is not to find a phone number or an email address for someone on the web, especially when you are in a position to give them publicity. I recently went through a Twitter list of niche marketing experts and of the first 11 on the list whose sites or blogs I looked at, more than half either had only a contact form or nothing at all.

    Marcia Yudkin

    Reply
  4. Nancy Juetten says

    January 11, 2011 at 10:36 pm

    Hi Joan,

    I love this advice, shared with me by one of my mentors — Alice Cunningham, co-owner of Olympic Hot Tub Company.

    She says, “Make it easy to buy, easy to own, and easy to refer.”

    And that means making it easy to get in touch!

    Just today I wanted to connect by phone with a colleague whose phone number had not yet been entered into my address book. I visited her site, and there was just that sign-up page to key in a request. No phone number. I had to send an email to get in touch.

    Alice Cunningham has it right, as does Scott Ginsberg!

    Reply

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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