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Book tours being replaced by virtual tours

Book tours—which can be expensive and time-consuming—are falling out of favor, and being replaced by podcasts, film tours, blog tours, book videos, and book trailers. 

This article in the Christian Science Monitor speculates as to whether the cumulative effect of a huge online presence will one day make the face-to-face bookstore meeting between writer and reader obsolete. I wouldn’t be surprised if it did. I’ve never met an author who enjoyed traipsing around the country from bookstore to bookstore.  

Thanks to Dan Poynter, whose ezine tipped us off to this one.  

   

by Joan Stewart on December 12, 2007

Filed Under: Online Marketing Tagged With: Authors & Publishers, Book Marketing

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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