The weeks leading up to Christmas are the very best times to pitch the media with your story idea.
I offered several controversial holiday ideas earlier this week, and I just found a great list of more story ideas with holiday hooks, courtesy of the PRLeap blog.
Many of them would be great to pitch to TV stations. My friend Shawne Duperon, who I interviewed on “How to Get on the Local TV News Tomorrow,” says TV news producers want great visuals. So when pitching, describe the people, color and motion that can be captured on camera.
Then pitch away!
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