If you subscribe to a service that gives you leads from journalists who are looking for certain types of sources, pay attention to the way the reporter has written the query.
Peter Shankman, whose free leads service called “Help a Reporter Out,” flags this terrific pitch from Jenny Schmitt, who works for the Georgia State Parks.
“Every once in a while, I come across SUCH a great pitch, so perfect in form, function, so on target, and so exactly what the reporter is looking for, I’ve no choice but to call the pitcher out and blog about it.
“Jenny Schmitt saw a pitch on HARO about fun father/daughter ideas that wouldn’t cause a ‘guy to get his guy card revoked.’ Seeing that the reporter obviously had a sense of humor, Jenny crafted the perfect pitch, filling it with information, exactly what the reporter wanted, and topped it off with a touch of humor. I don’t know what the result is (Jenny, let us know!) But I just had to call this pitch out as one of the best I’ve seen in a while. Learn from this one, gang.
How about it, Jenny? Did you get the publicity?
Publicity Hound Shonika Proctor just told me that you can receive these leads via Twitter before Peter emails them to everyone on his list.
Just to to twitter.com/skydiver to receive leads in real time.