My friend Bob Baker, an expert at marketing for musicians, created this neat YouTube video about how singer-songwriter Terry Prince, at left, has sold 15,000 CDs in only 18 months.
Prince, shown in this video playing keyboards on the Santa Monica Pier, says his strategy is simple: go where the people are. He’s a busker, someone who does live performances in public places.
If you do the math, you’ll conclude that Prince makes more than $8,000 a month, or about $275 an hour playing part-time.
He says: “Set the table and the hungry will eat.”
Baker, by the way, was my guest during a teleseminar we conducted called “Do-it-yourself PR Tips for Songwriters, Musicians and Bands on a Budget” and shared all kinds of incredible advice on how musicians can generate publicity online and offline.
Come to think of it, Prince ought to pitch a story about his success as a street musician to local and national music magazines and even his local TV stations.
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