Based on the calls and emails you send me, many of you love the idea of generating free publicity on your own, but some of you don’t have the time.
In certain cases, it’s smart to let a publicist do it for you. Here are seven situations when you should consider hiring a publicist:
– -You don’t have the right kinds of media contacts.
– -Because of work or family commitments, you can’t devote the time to create and manage a major publicity campaign.
– -You work for yourself, but running your business entails hundreds of other tasks that leave time for little else.
– -You’re an author who’s on a book tour, or you’re busy working on your next book and don’t have time to line up all the details for events like book signings.
– -You’re an author whose contract with the publicist assigned to you by your publishing company has expired, and now you’re on your own.
– -You have a job such as a consulting practice, and your time is better spent making money on client projects than it is doing your own publicity.
Sound like you? If the time has come to hire a publicist, or someone to write your press releases, or other experts who know far more about how to generate publicity than you do, consult The Publicity Hound’s Resources List at http://www.PublicityHound.com/resources.htm
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