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How Researching Reporters Results in Better Stories

 

 

My client was ecstatic. She answered a HARO query from a journalist who writes for a magazine published for a giant trade association.

The story would be read by thousands of people in my client’s target market. The reporter’s query, very specific, wouldn’t likely result in a lot of replies from HARO subscribers because the reporter had a list of tough requirements and my client met them all.

They scheduled the interview . The client

by Joan Stewart on November 29, 2018

Filed Under: Publicity Blog

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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