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Hollywood bad girls provide pitching opps galore

Piggybacking onto celebrity news and gossip is one of the best ways to generate publicity for your own expertise. 

Commenting on Britney Spears’ lousy parenting skills, her mother’s apparent absence of parenting skills, or celebs bouncing in and out of rehab has never been easier.

The article “Rise of the Hollywood Bad Girl” at GlobeandMail.com explains what’s behind the 2007 implosion of these young women, including Mischa Barton, shown here, the former star of The O.C.  On Thursday, the 21-year-old actress was arrested for investigation of driving under the influence of alcohol and possessing marijuana after being stopped by police in West Hollywood. 

Publicity Hounds can also conclude from this article that’s it’s far more advantageous to piggyback off news about Hollywood’s bad girls instead of its bad boys.  (See “Special Report #50: How to Piggyback onto Celebrity News to Promote Your Product, Service, Cause or Issue.”)

by Joan Stewart on December 31, 2007

Filed Under: Publicity Blog Tagged With: Pitching, Publicity Stunt

Reader Interactions

Comments

  1. Quality Hotels says

    March 23, 2010 at 5:41 am

    Kids these days. It’s so easy to bend the rules of social acceptability when you are young, rich and famous. The thought that you are untouchable by the law is a ridiculous one. But as always maturity comes with age (most of the time).

    Reply

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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