In the more than two decades I worked as a newspaper editor, I saw one special event planner after another moan and complain that the media didn’t give them enough publicity to draw huge crowds–resulting in special events that were colossal flops.
In many cases, it wasn’t the media’s fault. The event planners did it to themselves. Some of them failed to find out if another major event was taking place on the same weekend as theirs. Others didn’t stockpile photos of the event the year before, so that they had something to offer the media for pre-event publicity the following year.
If you’re in charge of a special event, make sure you’re giving yourself a big enough lead time for the planning and publicity. Too often, event planners discover their event is two or three months away, and they haven’t yet planned for national publicity, including placement in the “calendar” sections of national magazines that work six months ahead.
Don’t spend another sleepless night worrying about drawing crowds and the media to your special event. “How to Plan & Promote Sizzling Special Events” package, along with our 15 checklists for event planners, will remove the risk and help you sleep better at night.
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