Create your own holiday or piggyback off somebody else’s with these resources

Thanks to self-publishing guru Dan Poynter’s excellent Your Publishing Poynters ezine for this tip.

Marika Flatt of PR by the Book, says your pitch will always be more interesting to the media if it’s tied to a timely date, such as a health awareness month (October is Breast Cancer Awareness Month) or a holiday (Memorial Day, Thanksgiving, etc.).

The best resource for existing major and minor holidays is Chase’s Calendar of Events. Marika adds these:

—Try Regards.com and search under holidays.

—Try the About.com website.

—Springboard Training lists all its own holidays here.

—EducationWorld.com publishes a list here.

—Find lots of school-related holidays and celebrated at the Lynchburg City Schools site here.

—Another one that is sarcastic but very helpful is at Aware.EasilyAmused.org

Thanks, Marika. OK Hounds, get going! Either create your own holiday, or piggyback your idea onto somebody else’s (yes, it’s OK to do that without asking the other person’s permission).

For more tips on this topic, see Special Report #45: How to Generate National Publicity from Your Own Holiday (or Day, Week or Month of the Year).