Cosmetic surgery pitches don’t need a tie-in to celebrities

Pitching a story about cosmetic surgery?

If so, you no longer need to tie it to a celebrity, says the may 15 issue of PR Week. Coverage on all types of procedures, including nose jobs, skin peels, tummy tucks and breast augmentation has become mainstream.

The media are also devoting more coverage to things like hair transplants and forehead lifts for men. PR Week offers these tips for pitching:

• Offer real-world patients for reporters.
• Don’t pitch only the health, fitness and medical beats. Consider beauty, fashion and general lifestyle reporters.
• You must be willing to discuss the price of whatever types of cosmetic surgery you’re pitching.       

The Publicity Hound thinks it’s also helpful to offer “before” and “after” photos whenever possible.