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Writing press releases: 9 out of 10 miss this critical element

One of the most valuable elements of a press release—a link that lets the reader click through to a website—is missing from 9 out of 10 press releases submitted to BusinessWire.com, one of their own press releases says.

I find that statistic difficult to believe. But based on the press releases that people email to me, I know that many writers miss valuable opportunities to lead readers to a website, or a product catalog, or a page at their website where visitors can download a free tips list or an ebook or special report. I list more examples of freebies in “Special Report #51: 55 Free Things You can Offer to Generate Publicity or Capture People’s Email Addresses.”

But that doesn’t mean you can go crazy with links. BusinessWire.com suggests one link for every 100 words of your press release. 

Check out their tips on how to optimize press releases for the search engines.

 

by Joan Stewart on April 1, 2007

Filed Under: Content Creation Tagged With: Media Relations, Press Releases

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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