Why guest blogging almost always trumps your own blog

Stop feeling guilty if you aren’t posting to your own blog at least three times a week.

Danny Iny says it’s OK—it’s recommended even—that if your own blog isn’t attracting at least 300 visitors a day, you can post only a few times a month and spend the rest of your time pitching and writing guest blog posts for other high-traffic blogs.

That’s what he did, and he grew his own traffic by 100 times.

A blog post he had published on Forbes.com last month, about Small Business + Small Marketing = Really Big Losses has been viewed more than 19,000 times, and more than 1,000 people have shared it on LinkedIn.  

When he mentioned during the webinar I hosted with him this week that writing guest posts is often more valuable than writing for your own blog, I was relieved because posting three times a week is a chore, even for a professional writer like me. You can watch to the entire two-hour replay here and get his step-by-step directions, and then hear his answers to dozens of questions about blogging at the end of the program.

Danny says the reason guest posting is so powerful is because:

• For the same amount of time you’d spend posting to your own blog, which probably gets unimpressive traffic, you can get in front of thousands more people, many of whom already know, like and trust the blogger who is giving you space.
   
• If that blog is one of the most reputable in its field, it gives you instant credibility. Write for three reputable, well-respected blogs and you can mention that the next time you pitch another big blogger.
   
• Many readers will share the link to your guest post with their friends and followers on the social media sites.
   
• A guest post might get picked up by another blog you never knew existed. That’s exactly what’s happened to me since the Business2Community blog has started publishing my blog posts. 

You can guest blog even if you haven’t created your own blog yet. But if you follow Danny’s formula, you’ll want to eventually have your own blog and create a community that your loyal fans can keep revisiting, and perhaps participating in, again and again. 

After you watch the webinar replay, share your comments below.