If you’re a Publicity Hound who promotes yourself as an expert, you’d better be blogging.
The time is coming soon when experts who don’t blog will erode their own credibility—sort of like companies that, for whatever reason, don’t yet have a website.
Blogger Michael Coté makes a convincing argument for why experts must blog.
If you aren’t blogging yet, you can create a blog today in less than 10 minutes at Blogger.com. But I recommend WordPress (that’s what I use) or Typepad which will let you create categories, then assign your posts to one or more categories.
If you blog, check out The Blog Squad and Don Crowther’s excellent ebook “Blogging for Business.”
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