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Predict end of Harry Potter series

Here’s a great publicity idea for book clubs, libraries, book stores, author groups or any organization that relates in any way to books or reading.

Offer predictions on how you think “Harry Potter and the Deathly Hallows” will end.  It’s the last book in the record-breaking series by author J.K. Rowling.

The article asks whether Rowling could kill off Harry Potter “without devastating her audience, many of whom are young children.”

Hmmmmm.  Sounds to me like child psychiatrists and even day care centers could piggyback onto this story with their own commentary.

Start pitching to your local newspapers and even TV stations.  Don’t forget the bloggers who might be interested in this story.  And how about writing a press release offering your predictions?  Post it online for all the world to find.

Get in the Yearbook of Experts and send up to 52 press releases a year, with no additional per-release charges, by subscribing to Expertclick, the Online Yearbook of Experts.  A subscription includes the Power Media BlueBook, the talk show guest directory of America’s leading print and broadcast journalists.

Publicity Hounds get $100 off the subscription price.  You can subscribe by calling 202-333-5000.  The deadline is July 31 for the new edition of the printed Yearbook of Experts that will be out in October.  Expertclick will send about 7,000 of those editions to journalists.  CNN just called and requested two editions for its own newsroom.

by Joan Stewart on July 17, 2007

Filed Under: Content Creation Tagged With: Authors & Publishers, Book Marketing

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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