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Newsletters engage customers

Instead of always hunting for more customers, spend some time on keeping the ones you already have.

I love this story at the Vario Creative blog about how a product manager for a legacy software product created a newsletter that really scratched an itch that her customers had—and won their loyalty.

I’m assuming she published an ezine, not a print newsletter. If you’re not publishing either one, or at least a helpful tip that’s emailed each week or every other week, you’re missing a chance to really connect with potential customers and let them get to know, like and trust you. 

During the interview I did with Dan Janal from PR Leads on “How to Turn Your Ezine into a Cash Machine,”  I explained how the best Internet marketers keep in touch regularly with their customer base via a free content-rich ezine delivered only to those who opt in. 

 

 

by Joan Stewart on November 9, 2006

Filed Under: Content Creation Tagged With: ezines, Free PR Tools, Marketing

Reader Interactions

Comments

  1. Mark Cahill says

    November 10, 2006 at 1:25 am

    Exactly Joan – it was an ezine, although there were a small handful of people that got a mailed hardcopy at their request. The important point is engaging your customers!

    Thanks for the link!

    Mark C.

    Reply

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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