If you’ve toyed with the idea of turning your knowledge into a product other than a print book, take a look at the new book “From Entrepreneur to Infopreneur” by Stephanie Chandler, due out in December.
A copy arrived in the mail today as a thank-you for contributing to Stephanie’s book. In it, I discuss my special reports, ebooks, CDs and electronic transcripts, and other products that have become a major souce of revenue.
I don’t know it all, so I’ll be reading the book closely to see what other infopreneurs are doing in hopes of adopting their strategies. There’s plenty of information on how to publish a print book, but the meatiest content discusses how to:
- Become a recognized expert in your field.
- Create ebooks and special reports for electronic download.
- Develop other information products including audio and video programs, tips booklets, workshops, teleseminars, and more.
- Maximize back-of-the-room sales.
- Find handy tools like a shopping cart that can automate product sales and delivery. I recommend KickStartCart. (Email me and ask for the free ebook I have on how to compare shopping carts.)
- Market info products online and offline.
By the way, there’s an entire category at this blog devoted to information products.
If you’re thinking of becoming an infopreneur, you can shorten your learning curve by joining one of my trade associations, the Internet Association of Information Marketers.
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