One of the most important things I learned during my Internet marketing career was that people prefer different learning modalities.
Many professional speakers, for instance, are auditory learners. They like to listen to audio recordings on CD or their MP3 players. Authors, on the other hand, are wordsmiths and often prefer edited transcripts of recordings.
When I started creating CDs, I ignored the occasional question “Is this available as a transcript?” More and more readers kept asking it. So I finally got smart and hired a transcriber. Offering a product in two formats—CD and electronic transcript—gave me the chance to upsell customers who bought either version.
Most CDs and transcripts sell for $39.95 each. If you buy the CD and want the transcript, too, you can have it for only $10 more, and vice-versa. All those $10 sales really add up over time.
That’s one of the strategies that Cathy Stucker, The Idea Lady, teaches. She’s a whizz at coming up with ways to retool and rework content to create similar or complementary products.
She was my guest during a teleseminar recently on “How to Turn Content into Cash” and shared lots of her tricks on how she turns one product into multiple products.
We even talked about specific vendors we both use when creating products, and time-saving tips to make the job go faster. And we had an interesting discussion about how we make money from people who get our information products for free from their friends.
You can listen to the recording at http://www.PublicityHound.net/contentcall
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