There’s an interesting discussion under way at Chris Knight’s blog at EzineArticles.com about how far experts should go to flaunt their expertise in articles they’re writing.
You’ll see my comment there. I said that I don’t hesitate to let the world know I’m an expert. In fact, the positioning statement on the homepage at my website begins:
“Publicity expert Joan Stewart shows you how to use the media to establish your credibility, enhance your reputation, position yourself as an expert, sell more products and services, promote a favorite cause or issue, and position your company as an employer of choice.”
The phrase “publicity expert” is right up there are the top of the page and in the front of the sentence, waiting to be found by the search engines when somebody searches for a “publicity expert.” As a result, I’m usually Number One on the organic search list.
But don’t call yourself an expert if you aren’t.
How do you know? Read “The Expertise Imperative,” a free 12-page White Paper written by a committee of the National Speakers Association. It defines the 10 levels of expertise and explains what you need to do or what you need to know to be an expert at each level.
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