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Book promotion: 50 ideas for under $50

Book publicist Penny Sansevieri, never lacking for a creative ideas, wants authors to start promoting their books even if they’re on a shoestring budget.

She has 50 ideas for under $50. They include:

  1. Buy your domain name as soon as you have a title for your book. You can get domain names for as little as $8.95.
  2. Head on over to Blogger.com or WordPress.com and start your very own blog (you can add it to your website later).
  3. Set up an event at your neighborhood bookstore.
  4. Write a few articles on your topic and submit them to the Internet for syndication.
  5. Check out your competition online and see if you can do some networking.
  6. Do some radio research and pitch yourself to at least five new stations this week.
  7. Ready to get some business cards? Head on over to Vistaprint.com. The cards are free if you let them put their logo on the back.
  8. Put together your marketing plan.
  9. Plan a contest. Contests are a great way to promote your book.
  10. Google some topic-related online groups to see if you can network with them.

For the 40 other tips, email Penny at fiftythings@getresponse.com   

  

by Joan Stewart on August 27, 2006

Filed Under: Publicity Blog Tagged With: Authors & Publishers, Book Marketing, Publicist

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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