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Author needs help selling tips booklets for senior citizens

Ted Fuller of Lafayette, Calif., writes:

“Thanks to you and Paulette Ensign, the Tips Booklet Queen, I have completed my first two booklets.

“‘The Best Ideas Yet About Aging Successfully is 16 pages, and ‘Tips for Writing a Great Memoir is 12 pages.  Now comes the grind of contacting book and gift store distributors, retirement home companies, and other organizations serving seniors.

“Any suggestions on how one gets these charming publications publicized so the purchasing departments seek me out with their orders?”

by Joan Stewart on December 1, 2009

Filed Under: Publicity Blog Tagged With: Target Market

Reader Interactions

Comments

  1. Carrollyn C. Cox says

    December 1, 2009 at 4:17 pm

    Many retired seniors have the time to spend on Facebook, Twitter, and especially LinkedIn. Build a Facebook page and promote via other social media sites.

    Reply
    • Ted Fuller says

      December 9, 2009 at 12:00 pm

      Hi, Carrollyn:

      Thanks for the suggestion. I’ll bite the bullet and get involved in Facebook, etc., although it seems way out of my league.

      Ted

      Reply
  2. Berg says

    December 2, 2009 at 3:35 am

    Don’t forget churches.

    It shouldn’t be too expensive to send actual samples to a few of the places mentioned earlier. An emailing list would help greatly also.

    Reply
    • Ted Fuller says

      December 9, 2009 at 12:03 pm

      Many thanks, Berg. I hadn’t thought about churches, but quite a few in this area have programs for seniors. Heck,I could even throw in a talk about memoir writing.

      Appreciate your response.

      Ted

      Reply
  3. Mary Jane Hurley Brant says

    December 2, 2009 at 1:37 pm

    Ted,

    Right now you want to spread the word! Allot a certain amount of your newly written booklets and make like Santa and give them away for free. Also, start giving talks with a buy 2 get 2 free.

    People like generosity, especially during these economic times and your message will end up where it needs to get. Believe it with all of your heart.

    Mary Jane Hurley Brant

    Reply
    • Ted Fuller says

      December 9, 2009 at 12:07 pm

      Hi, Mary Jane Hurley Brant:

      Many thanks for the helpful suggestions. I’ve been handing out some copies, but hadn’t thought of the 2 plus
      2 idea. Perhaps some of the senior centers will let me give a talk on memoir writing.

      Ted

      Reply
  4. Kim Hillman says

    December 2, 2009 at 8:22 pm

    As a six time booklet author and someone who has had a deal for 600,000 copies on the line, let me just say that you can’t wait for them to come to you. You need to go to them!

    Good luck!

    Kim Hillman

    Reply
    • Ted Fuller says

      December 9, 2009 at 12:10 pm

      Hi, Kim Hillman:

      Thanks for your suggestion. I’ve written a first letter with samples to companies operating assisted living facilities and retirement homes, and it’s time for a follow-up. Also contacting chains that operate gift shops and bookstores. Looks like it takes persistence.
      Appreciate your good wishes.

      Ted

      Reply
  5. Darvin @ Discount Yoga Mats says

    December 3, 2009 at 10:35 pm

    How about giving away a few copies at a “community” type organization… like a church, where the word can spread within and then move outward?

    Reply
  6. Ted Fuller says

    December 9, 2009 at 12:13 pm

    Hi, Darvin:

    Thanks for the suggestion. I hadn’t included churches on my list, and many in this area have programs for seniors. Maybe I could give them a talk on memoir writing.

    Ted

    Reply
  7. George Feldman says

    August 15, 2011 at 4:29 pm

    I’m waiting for a copy of “Seniors Acting Up” to try on the seniors group that I facilitate. Hoping they respond well to it.

    Reply
    • Joan says

      August 15, 2011 at 5:33 pm

      I do too, George. Good luck!

      Reply
      • George Feldman says

        August 22, 2011 at 6:59 pm

        “Sunday School Revalations” was the only thing in the book that I can use. The 0ther scripts are for seniors who may fancy themselves as actors or actresses but do not meet the needs of my seniors for maximum participation. Abbot and Costello routines can be presented by anybody in the group and we’ve had fun with selections from “Disorder in the Court”. I need more scripts that anybody can participate in. Memorize lines? No way. Coustuming? No way. And being old is real, accepted but not funny or cute.

        Reply

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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