It’s frustrating blogging regularly and seeing little traffic. That’s why Social Buzz Club (affiliate link), a membership site that’s a collaborative content sharing system, is such a great deal. It offers a free level of service, and two paid levels that give you more opportunity for people to promote your posts to more of their followers. I’ve… Read More
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How to attach your iPad to a tripod, safely and securely, to shoot video
If you’re considering an iPad for shooting video for a publicity campaign, one of the most pressing questions is how to secure that valuable piece of equipment to the tripod. You do it with a Caddie Buddy, a plastic contraption that, one one end, wraps around the iPad and secures it on all four corners.… Read More
How to create how-to tips on Pinterest for non-visual or dull topics and get top Google rankings
I started the Pinterest board 50 Tips for Free Publicity because it’s a powerful way to capture the attention of people who are following me. It takes viewers just a few seconds to read the tip that comes into their feed, and decide if they want to click and learn more. There’s something enticing about… Read More
7 online promotion tools for professional organizers
There’s a place in my heart for professional organizers, perhaps because I need one at my side every waking minute of every day. While looking through old blog posts, I found one titled Professional organizer needs promotion ideas, and it generated lots of comments from my readers. But that was five years ago! Today, there are… Read More
‘Publicity expert’ can be your title if you do these 11 things
“Publicity expert” questions usually come from high school or college students, but sometimes from people who want to become publicists or PR pros. “How do become a publicity expert, or an expert in PR?” they ask. If I worked in another occupation and wanted to do that, here’s how I’d do it: 1. Learn about… Read More
7 easy ways to find guest bloggers (and enjoy vacation)
Your vacation will be a lot more enjoyable if you know you’re regularly publishing to your blog while wiggling your toes in the sand, or letting the wind whip through your hair while tooling around the country in that pink convertible. Do a little planning before you leave. Find other people to do the… Read More
TV News Departments Want User-Generated Video
When news broke about the Virginia Tech massacre April 16, 2007, some of the first video that people saw from that day didn’t come from professional broadcasters. It came from students who had no training on how to report the news and only one piece of equipment to help them report it: a cell phone… Read More
Hire a Virtual Assistant to Help with P.R., Publicity
Public relations and publicity just got easier, thanks to the exploding virtual assistance industry. That means virtual assistants–independent contractors who help clients with a wide variety of tasks virtually, sometimes from thousands of miles away–are adding publicity-related skills to their offerings. Some virtual assistants are writing press releases, creating and distributing media kits, updating media… Read More
How to Work with Newspaper Photographers
By Joan Stewart The Publicity Hound The next time a newspaper photographer takes your photo, remember the 8 things they hate: Bossy people who demand that other people be included in the photo, so there won’t be hurt feelings. Never tell the photographer whom to photograph. This puts them on the spot. Usually, the photographer… Read More
6 Publicity Tips for Small Businesses
By Joan Stewart The Publicity Hound In a funk because your competitors seem to be snagging all the free media publicity? It’s time to start claiming your share. Here are six publicity tips for small business owners. Tie story ideas to the holidays. Example: A bookstore that’s offering a special program for Valentine’s Day. An… Read More